Poonawalla Fincorp Limited (Poonawalla Fincorp Limited), a non-banking financial company backed by the Poonawalla Group, is taking a bold step in India’s retail lending sector. At a time when many lenders are being cautious with unsecured loans, Poonawalla Fincorp Limited is going in the opposite direction—strategically targeting premium salaried individuals with quick, digital personal loans. Under the leadership of CEO Arvind Kapil, the company has also rolled out several new lending products across key segments like education, gold, and commercial vehicles, positioning itself as a digitally driven retail NBFC.
Focus on Unsecured Personal Loans for Premium Borrowers
Poonawalla Fincorp is offering personal loans of up to ₹15 lakh to white-collar professionals. These loans are completely digital and disbursed in just 15 minutes, a move that reflects the company’s confidence in using technology for efficient credit delivery.
Poonawalla Fincorp CEO Arvind Kapil explained the rationale behind this offering: “We have extensive experience in unsecured lending, with low delinquency rates among top white-collar professionals. Rather than increasing risk, we are diversifying our portfolio while attracting high-quality borrowers.”
These loans are currently available for salaried borrowers, but the company plans to extend the product to self-employed professionals in the coming months. The interest rates start at 12% and vary based on individual credit scores, enabling a risk-calibrated approach.
Also read: NBFCs Ramp Up Gold Loan Offerings Amid Surging Demand
Arvind Kapil’s Digital Lending Vision
Arvind Kapil, who previously spearheaded the 10-second personal loan initiative at HDFC Bank, has brought his digital-first mindset to Poonawalla Fincorp Limited. His appointment by Adar Poonawalla marked a significant shift in the group's ambition to dominate India’s retail lending space.
Kapil’s entry, along with a team of senior bankers—many of whom also come from HDFC Bank—has led to a transformation of the company in less than a year. The headquarters has shifted to Mumbai, and the focus is now sharply centered on tech-enabled financial products that promise both speed and reliability.
Strategic Transformation After Magma Fincorp Acquisition
The Poonawalla Group's entry into financial services began with the acquisition of Magma Fincorp. This acquisition gave the group a ready-made NBFC platform to scale up operations. Post-pandemic, with global recognition for its Covid-19 vaccine and strong financial backing, the group has pivoted from traditional lending to a digital-first retail lending strategy.
Since the acquisition, Poonawalla Fincorp has invested heavily in upgrading systems, refining credit models, and introducing new products that suit modern customer expectations. The move to Mumbai also places the company at the heart of India’s financial hub, enabling access to talent and partnerships.
Launch of Gold Loans with Speed and Transparency
Among the newer offerings is Poonawalla Fincorp Limited’s gold loan product. Designed for quick disbursal and high liquidity, these loans allow customers to leverage their gold assets without long processing times. Customers can walk into any branch or apply online, with funds being released in a timely manner after verification.
With competitive interest rates and flexible tenure options, Poonawalla Fincorp Limited’s gold loans cater to a wide range of customers—from households looking to manage short-term expenses to small business owners in need of working capital.
Also read: Poonawalla Fincorp’s Strategic Integration of AI Across Operations
Poonawalla Fincorp Limited Finance Tailored for Students
Poonawalla Fincorp Limited has also made an entry into the education loan segment, this offering is specifically crafted for students seeking to fund their undergraduate, postgraduate, or upskilling education in India. The company is positioning itself as a supportive partner in students’ academic journeys by providing loans with flexible repayment structures and minimal collateral requirements.
These education loans are being increasingly adopted by aspirational middle-class families who are looking for quick and reliable financing options to support their children’s higher education.
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Commercial Vehicle Loans for Fleet Operators and Entrepreneurs
In line with supporting India’s logistics and mobility sector, Poonawalla Fincorp Limited introduced loans for the purchase of commercial vehicles. These loans are targeted at fleet owners, small-scale transport operators, and first-time buyers.
The aim is to provide customized financial solutions that help in the acquisition of new or used commercial vehicles. With flexible EMI options and quick turnaround times, Poonawalla Fincorp Limited is catering to a sector that is often underserved by traditional banks.
Poonawalla Fincorp Limited Prisee—A Tech-First Credit Line for Consumers
Poonawalla Fincorp Limited also launched Poonawalla Fincorp Limited Prisee, a tech-enabled credit product that provides consumers with an on-demand credit line, similar to a credit card but without the plastic. It can be used for multiple purchases over time, offering flexibility and instant access to funds when required.
Customers can use the Prisee limit through the mobile app or online platform, making it especially appealing to younger, digitally native customers. The seamless digital experience, combined with competitive rates, is helping Poonawalla Fincorp Limited build brand loyalty in a competitive consumer lending market.
A Well-Diversified Retail Lending Portfolio
With personal loans, gold loans, education loans, commercial vehicle financing, and Poonawalla Fincorp Limited Prisee under its belt, Poonawalla Fincorp is steadily building a well-diversified lending portfolio. The common thread across all products is digital enablement, quick disbursal, and customer convenience.
This approach not only reduces operational costs but also ensures scalability. The NBFC’s focus on prime borrowers—especially in the unsecured lending space—has also helped mitigate the risks usually associated with non-collateralized products.
Also Read: Poonawalla Fincorp Is Redefining Debt Collection with AI Innovation
Looking Ahead
As Poonawalla Fincorp continues to grow, the leadership under Arvind Kapil is making it clear that this is not just a volume game—it’s about sustainable, high-quality growth backed by digital innovation. The company’s continued emphasis on fast, efficient, and tech-forward lending solutions marks it as a standout player in India’s evolving NBFC landscape.
By targeting premium borrowers and rolling out diversified products across key lending segments, Poonawalla Fincorp Limited is not just adapting to the future of lending—it is actively shaping it.
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