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Poonawalla Fincorp Leads Innovation in Lending with AI-Powered Underwriting and Customer-Centric Solutions

In a dynamic financial landscape, companies that embrace innovation and agility are best positioned to serve modern customer needs. One such organization making consistent strides is Poonawalla Fincorp, a non-banking financial company (NBFC) under the Cyrus Poonawalla Group. With a strong focus on Consumer and MSME Lending, Poonawalla Fincorp has earned recognition for combining technology-driven solutions with customer-first services, reshaping the lending experience in India.

Under the leadership of Arvind Kapil, the Managing Director & CEO of  Poonawalla Fincorp Limited, the organization continues to launch transformative initiatives aimed at simplifying credit access for individuals and businesses. The most recent addition to its portfolio is a cutting-edge AI-Powered Underwriting Solution, developed in partnership with IIT Bombay—a first-of-its-kind initiative in the Indian NBFC space.

Revamping Lending with AI and Human Intelligence


Poonawalla Fincorp Limited

The new AI-based underwriting platform is designed to optimize the credit evaluation process by blending artificial intelligence with human judgment. This system marks a major milestone in retail lending, as it enables faster, more accurate, and risk-aware credit decisions. Built from the ground up and tailored to real-world underwriting scenarios, the solution uses Large Language Models (LLM) and Machine Learning (ML) frameworks to assess applications across multiple data points.

What makes this system unique is its human-centric design. While automation improves speed and scalability, the architecture is built to align with the cognitive decision-making approach of credit managers. This allows for consistency in decisions without removing the human element. With this integration, Poonawalla Fincorp aims to boost productivity by 40% among its credit managers, enabling them to process applications more efficiently without compromising on quality or risk assessment.

The strategic partnership with IIT Bombay for developing this AI platform reinforces the company's commitment to blending academic insight with practical financial applications. It positions PFL as a forward-thinking NBFC embracing innovation to drive business growth while enhancing customer satisfaction.

PFL Prime Loan 24x7: Anytime Access to Credit

True to its reputation for digital-first offerings, Poonawalla Fincorp Limited recently launched the PFL Prime Loan 24x7, a round-the-clock personal loan facility exclusively for salaried individuals. In a fast-paced world where financial needs can arise at any moment, this product offers instant financial support with minimal documentation and a seamless digital journey.

With 24x7 availability, this loan product sets a new benchmark in customer convenience. The process is not only paperless but also extremely time-efficient, reinforcing the company’s strategy of offering real-time, user-friendly lending experiences that cater to modern borrowers.

Quick Education Loans and Commercial Vehicle Financing

In addition to personal loans, Poonawalla Fincorp is expanding its reach in other lending segments. One of its notable offerings is the newly launched education loan that provides up to ₹15 lakh in under 15 minutes. This product is aimed at students pursuing higher education in India and abroad, ensuring that financial constraints do not become a barrier to academic aspirations. The focus is on quick approvals, competitive interest rates, and a fully digital onboarding process—ideal for young borrowers and their families seeking convenience and reliability.

Another major product line includes Commercial Vehicle Loans, catering to both new and used vehicles. Whether it’s a fleet owner expanding operations or an individual purchasing a vehicle for the first time, PFL’s tailored solutions make vehicle financing more accessible and flexible. By offering transparent terms, fast processing, and doorstep service, the company supports India's logistics, transport, and trade ecosystem—especially in Tier 2 and Tier 3 markets.

Customer-Centric Growth and Dealer Partnerships

What sets Poonawalla Fincorp apart is not just its product portfolio but its deep focus on customer experience and dealer relationships. Within just six months of launching its Consumer Durable Loan, the company has expanded rapidly into 70 cities, partnered with 3,500 dealers, and established a strong presence in Tier 2 and Tier 3 locations.

An industry-first feature within this product line is the real-time disbursement to dealers. Traditionally, dealer payments are made in batches, causing delays and cash flow issues. PFL’s instant settlement model not only improves dealer satisfaction but also strengthens its B2B ecosystem and speeds up the purchasing process for end consumers.

Vision for the Future

Looking ahead, Poonawalla Fincorp aims to scale its operations. By September 2025, the company plans to:

  • Expand to 210 locations across India

  • Increase its dealer network to 12,000

  • Partner with more OEMs for broader reach

  • Focus 80% of its loan portfolio on high-demand categories like smartphones, white goods, and home appliances

This strategic growth reflects Arvind Kapil’s vision to transform PFL into one of the most customer-focused, tech-enabled lending institutions in the country.

Conclusion

As the financial services industry evolves, Poonawalla Fincorp stands at the forefront of innovation, guided by strong leadership and a clear mission. With offerings like AI-powered underwriting, 24x7 personal loans, quick education financing, and digital-first consumer durable loans, the company is setting new standards in the NBFC sector.

Through a blend of technology, customer-centric design, and strategic expansion, PFL continues to make lending more accessible, inclusive, and efficient for individuals and businesses alike. Under Arvind Kapil’s leadership, it is not just keeping pace with change—it’s defining the future of lending in India.

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